How to easily set your digital media budget & marketing.
In today’s fast-paced digital world, setting the right digital media marketing budget is not just important — it’s essential. Whether you’re a small business, startup, or established brand, a clear digital budget helps you maximize results without overspending.
In this blog by Eyon Digi, we break down how to set your digital marketing budget step-by-step — the easy way.
✅ Why Do You Need a Digital Marketing Budget?
Without a budget, digital marketing can feel like shooting in the dark. A planned budget helps you:
- Track spending
- Choose the right channels
- Measure ROI
- Scale what works
- Avoid unnecessary costs
🧠 Step 1: Define Your Marketing Goals
Start by asking:
- Do I want leads, sales, or brand awareness?
- Am I targeting local, national, or global customers?
- How quickly do I want to see results?
➡️ Example:
If your goal is lead generation, you may want to invest more in Google Ads and SEO.
If your goal is awareness, Instagram/Facebook ads might work better.
📊 Step 2: Understand Your Industry & Competition
Different industries have different digital costs. A fashion brand’s budget will differ from a B2B software company.
Check:
- What your competitors are doing
- Which platforms they use
- How often they run ads
Use this to plan your strategy smartly.
💸 Step 3: Choose Your Monthly Budget Range
Here’s a realistic guide (based on Indian market data):
| Business Type | Suggested Monthly Budget |
|---|---|
| Startup/Local Biz | ₹10,000 – ₹25,000 |
| Small to Medium Biz | ₹25,000 – ₹75,000 |
| E-commerce/Scaling | ₹75,000 – ₹2,00,000+ |
| National Brands | ₹2,00,000 – ₹10,00,000+ |
Start small. Test. Then scale.
📍 Step 4: Allocate Your Budget by Channel
Once your total budget is decided, split it smartly:
| Channel | Recommended % |
|---|---|
| SEO | 20–30% |
| Social Media Ads | 25–35% |
| Google Ads (PPC) | 25–30% |
| Content & Creatives | 10–15% |
| Email/WhatsApp Mktg | 5–10% |
📌 Adjust based on what works best for your business.
🔁 Step 5: Track, Optimize & Repeat
Your first budget is not your final one. Use tools like:
- Google Analytics
- Meta Ads Manager
- SEMrush / Ahrefs
- Hotjar / CRM tools
📈 Track performance. Pause what isn’t working. Invest more in what is.
✨ Bonus Tips from Eyon Digi
- Always keep 10–15% of your budget flexible for testing.
- Use retargeting ads for higher conversion.
- Don’t ignore creative quality — good content reduces ad costs.
- SEO is a long-term game — invest steadily.
🧩 Final Thoughts
Setting a digital media budget may seem tough — but with clear goals, platform knowledge, and a tracking system, you’ll get better results with every rupee spent.
Need help planning your budget?
👉 Contact Eyon Digi — your trusted partner for digital marketing that delivers real, measurable growth.
3 Comments
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The common category includes then following block: Paragraph, image and gallery, quote, audio, cover, video. The paragraphs block is a default block type. This is should not have on any and alignment.
The common category includes then following block: Paragraph, image and gallery, quote, audio, cover, video. The paragraphs block is a default block type. This the is should not have on any and alignment of any kind. Category and the there are too many things to following blocks.